Brand kit

Brand, in the left menu under This workspace, is where a workspace's look is defined once. Everything that makes email reads from it, so a designer setting up a client does not re-enter the same colours or re-upload the same logo in every template.

What the kit holds

• Colours — primary (headers and buttons), secondary (headings), accent (links), background, surface (footers and quotes), text and muted.
• Type — a heading and a body family from the email-safe list; each falls back to what the reader's client has.
• Logo, logo on dark, icon — uploaded to the workspace's image hosting, or any https address.
• Postal address and social links — for the footer the law asks for, and the row of icons under it.

A workspace that has not set a kit uses the built-in look, which is exactly what the builder always used.

Where it is used

• The builder. A new block takes the brand's colours; a starter layout comes in re-coloured to the brand; every colour picker offers the palette as swatches. Emails made before the kit was set keep their own colours — the kit changes defaults, never existing work.
• Merge tags, below, in any template, campaign, automation email or custom block.
• Blueprints. Saving a workspace as a blueprint captures its kit; applying the blueprint to a new workspace sets it.

Merge tags

{{brand_name}}, {{brand_primary}}, {{brand_secondary}}, {{brand_accent}}, {{brand_background}}, {{brand_surface}}, {{brand_text}}, {{brand_muted}}, {{brand_logo_url}}, {{brand_logo_dark_url}}, {{brand_icon_url}}, {{brand_address}}, and {{brand_website_url}}, {{brand_instagram_url}} and the other social links. They resolve at send time, so a change on the Brand page reaches every email that uses them. A colour tag works anywhere a hex colour does — in a custom block's style, for example — and a URL tag in an src or href.

Agencies and several sites

One workspace is one site and one brand, so an agency sets a kit per client and blueprints carry it to the next client workspace. The API mirrors the page: GET and PUT /api/v1/brand with templates:read and templates:write.