Google Postmaster Tools deliverability report

Everything else in SendBeam reports what we observed when your email was sent. The Deliverability page is the one place that shows what the receiving side thinks: Gmail's own figures from Google Postmaster Tools. Open it from Deliverability under Insights in the sidebar, or from Settings → Deliverability.

What it shows

• Spam rate: the share of your mail that Gmail users marked as spam.
• Refused by Gmail: the share Gmail would not accept.
• SPF / DKIM / DMARC: how much of your mail passed each check on arrival.
• What we recorded: SendBeam's own bounce and complaint figures for the last 30 days, beside Gmail's.

The two sources measure different things and can disagree: ours is what the sending provider told us happened, Gmail's is what real recipients did. Both are worth watching.

Setting it up

1. In Google Postmaster Tools, add and verify each sending domain with the Google account you will connect. SendBeam cannot do this step for you.
2. In SendBeam, open Deliverability and click Connect Google Postmaster Tools (or choose it under Settings → Connections), and approve access. Only workspace admins can connect it.

Only the domains this workspace has verified under Settings → Sending are shown, so a Google account that covers several workspaces reports each domain only where it belongs. How connections work in general is on App connections.

Reading the figures

Google asks senders to keep the spam rate under 0.3% and to aim for under 0.1%. Those are Google's published thresholds, not SendBeam's: they are the numbers the receiving side acts on. A day at or over the higher one is shown in bold.

Recent days

Below the summary, Recent days lists each domain's figures day by day, newest first, 25 days to a page. Search by domain, or narrow it to a range of days; the search stays in the page's address, so a filtered view can be bookmarked or shared.

When nothing shows

Google publishes its statistics about two days behind, and only for a domain that is verified in Postmaster Tools and sent enough mail to Gmail that day to be measured. A new connection, or a domain that sends little, can therefore show Nothing yet for a while. If a check fails, the page says so under the figures.